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跨文化交际实训

  • 作者:房玉靖、姚颖 主编
  • 丛书名:“十三五”规划商务英语高职高专系列教材
  • 版次/印次:3/1
  • ISBN:9787566321459
  • 出版社:
  • 出版时间:2020.6
  • 开本:185mmx260mm
  • 字数:306千字
定价¥46.00会员价¥41.40

每单第一本书运费10元,之后每本书累加5元

  • 介绍/前言
  • 目录

       本书通过对英语国家较为典型的主流文化现象进行描述、阐释和讨论,培养学生对目的语文化的兴趣和理解力,进而使学生主动观察、分析、对比、评价文化及文化差异现象,较为客观、系统、全面地认识英语国家的文化,以有效拓宽学生的国际视野,提高学生的跨文化交际意识,培养学生的跨文化交际能力。本次修订更加注重以强调教学与实际应用相结合,突出实用与培养技能为原则。

Chapter 1 Culture, Communication & Intercultural Communication
  I. Culture 
  II. Communication
  III. Intercultural Communication
  IV. Intercultural Business Communication
Chapter 2 Verbal Communication
  I. Verbal Communication
  II. Oral Communication
  III. Written Communication
Chapter 3 Nonverbal Communication
  I. Introduction to Nonverbal Communication
  II. Body Language (Kinesics)
  III. Eye Contact
  IV. Body Touch
  V. Paralanguage
  VI. Spatial Language
  VII. Temporal Language
Chapter 4 Cultural Values
  I. Definition of Values
  II. Kluckhohn and Strodtbeck’s Value Orientations
  III. Hofstede’s Dimensions of Cultural Values
  IV. Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck’s Scheme
  V. Hall’s High-context and Low-context Orientation
Chapter 5 Culture Shock in Intercultural Communication
  I. Definition & Causes of Culture Shock
  II. Stages of Culture Shock
  III. Symptoms of Culture Shock
  IV. Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
  I. Introductions and Greetings
  II. Social Etiquette
  III. The 10 Basics of Business Etiquette
  IV. Dressing Rules
  V. Social Customs
  VI. Humor, Superstitions and Taboos
  VII. Etiquette of Other Countries
Chapter 7 Intercultural Business Negotiation
  I. Definition of Negotiation
  II. Framework for Intercultural Negotiation
  III. Intercultural Negotiation Styles
  IV. Phases of Negotiation
  V. Cultural Variables in Business Negotiation
  VI. Intercultural Negotiation Guidelines
Chapter 8 Intercultural Market Communication
  I. Intercultural Brand Marketing
  II. Intercultural Advertising
  III. Cultural Factors Affecting Marketing and Advertising
Keys to the Exercises
Bibliography