本书通过对英语国家较为典型的主流文化现象进行描述、阐释和讨论，培养学生对目的语文化的兴趣和理解力，进而使学生主动观察、分析、对比、评价文化及文化差异现象，较为客观、系统、全面地认识英语国家的文化，以有效拓宽学生的国际视野，提高学生的跨文化交际意识，培养学生的跨文化交际能力。本次修订更加注重以强调教学与实际应用相结合，突出实用与培养技能为原则。
Chapter 1 Culture, Communication & Intercultural Communication
I. Culture
II. Communication
III. Intercultural Communication
IV. Intercultural Business Communication
Chapter 2 Verbal Communication
I. Verbal Communication
II. Oral Communication
III. Written Communication
Chapter 3 Nonverbal Communication
I. Introduction to Nonverbal Communication
II. Body Language (Kinesics)
III. Eye Contact
IV. Body Touch
V. Paralanguage
VI. Spatial Language
VII. Temporal Language
Chapter 4 Cultural Values
I. Definition of Values
II. Kluckhohn and Strodtbeck’s Value Orientations
III. Hofstede’s Dimensions of Cultural Values
IV. Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck’s Scheme
V. Hall’s High-context and Low-context Orientation
Chapter 5 Culture Shock in Intercultural Communication
I. Definition & Causes of Culture Shock
II. Stages of Culture Shock
III. Symptoms of Culture Shock
IV. Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
I. Introductions and Greetings
II. Social Etiquette
III. The 10 Basics of Business Etiquette
IV. Dressing Rules
V. Social Customs
VI. Humor, Superstitions and Taboos
VII. Etiquette of Other Countries
Chapter 7 Intercultural Business Negotiation
I. Definition of Negotiation
II. Framework for Intercultural Negotiation
III. Intercultural Negotiation Styles
IV. Phases of Negotiation
V. Cultural Variables in Business Negotiation
VI. Intercultural Negotiation Guidelines
Chapter 8 Intercultural Market Communication
I. Intercultural Brand Marketing
II. Intercultural Advertising
III. Cultural Factors Affecting Marketing and Advertising
Keys to the Exercises
Bibliography