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跨文化商务沟通与管理案例分析

  • 作者:伏力 编著
  • 丛书名:新世界商务英语系列教材
  • 版次/印次:1/1
  • ISBN:9787566321176
  • 出版社:
  • 出版时间:2019.10
  • 开本:185mmx260mm
  • 字数:239千字
定价¥39.00会员价¥35.10

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  • 介绍/前言
  • 目录

       本教材突出“英语+商务+跨文化沟通”应用性和复合型人才培养特色,以跨文化交际理论为基础,以国际商务知识为核心。教材内容涉及文化概念、跨文化理论、 语言和非语言沟通、,时间和空间观念、价值观差异、 国际营销、国际管理、 跨文化谈判、 跨文化团队、 跨文化冲突管理、 跨国企业管理、 人力资源管理、 商务礼仪等内容。 教材所选用的案例涉及多个国家,从经典案例到反映当今国际商务趋势的最新跨文化商务案例, 有利于学习者掌握跨文化商务沟通技能。

Chapter One  Cross-cultural Business Communications
  Learning Objectives
  跨文化导读: Dimensionalizing Cultures: The Hofstede Model in Context
  案例分析
  Case 1-1: A German Executive Meets an American Executive
  Case 1-2: An American Executive in Germany
  Case 1-3: A Hong Kong Exporter Meets an American Buyer
  Case 1-4: An American Manager Oversees Production in Mexico
  Case 1-5: An American Marketing Development Manager Meets His Italian Team
  Case 1-6: American Managers Communicate with Thai Managers
  Case 1-7: A British Businessman Meets His Saudi Partner
  Case 1-8: An American Businessman in Mexico
  Case 1-9: An American Production Manager in Mexico
  Case 1-10: A Finnish Company Cooperates with an Italian One
  Case 1-11: An American Businessman in Saudi Arabia
  Case 1-12: An American Engineer in Uruguay
  Case 1-13: An American Businessman Sets up a Buying Office in India
Chapter Two  Cross-cultural Management
  Learning Objectives
  跨文化导读: Cross-cultural Management: Issues to Be Faced
  案例分析
  Case 2-1: Walmart Stumbled on the Road to China
  Case 2-2: Best Buy’s Overseas Strategy Is Failing in China
  Case 2-3: Tesco’s Expansion into China Failed
  Case 2-4: Home Depot’s Retreat from China
  Case 2-5: An American Marketing Manager Heads up His Mexican Team
  Case 2-6: IKEA Management Faces Challenges in France
  Case 2-7: Japanese Job Training vs American Job Training
  Case 2-8: eBay’s Failure in China
  Case 2-9: An American Managing Director Experiences Problems in Japan
  Case 2-10: Walmart’s Failure in Germany
  Case 2-11: Walmart Is Struggling in Japan
Chapter Three  Cross-cultural Marketing
  Learning Objectives
  跨文化导读: The Role of Culture in Global Marketing
  案例分析
  Case 3-1: McDonald’s Success in France
  Case 3-2: McDonald’s Adapts to Have a Strong Holding in India
  Case 3-3: Shanghai Disney Resort Incorporates Chinese Cultural Elements
  Case 3-4: Coca-Cola Is Targeting China’s Teens
  Case 3-5: Mars Adapts to Lead in Chocolate Market in China
  Case 3-6: L’Oréal Adapts to Grow Market Share in India
  Case 3-7: IKEA Adapts to Become America’s Furniture-selling Powerhouse
  Case 3-8: IKEA’s Expansion in China
  Case 3-9: Pizza Hut Struggles in China
  Case 3-10: American Burger Chain White Castle Taps China’s Growing Market
  Case 3-11: Starbucks’ Success Story in China
  Case 3-12: Mattel’s Flagship Barbie Store Failed in China
  Case 3-13: KFC’s Success in China
Chapter Four  Cross-cultural Negotiation
  Learning Objectives
  跨文化导读: Ten Ways that Culture Affects Negotiating Style
  案例分析
  Case 4-1: A Canadian Importer Negotiates with a Chinese Manufacturer
  Case 4-2: An American Company Negotiates with a Japanese Firm
  Case 4-3: An American Company Negotiates with a Chinese Company
  Case 4-4: A Mexican Importer Negotiates with a Danish Manufacturing Company
  Case 4-5: A Canadian Firm Negotiates with an Egyptian Company
  Case 4-6: A Canadian Manufacturer Negotiates with a Chinese Company
Chapter Five  Cross-cultural Conflict Management
  Learning Objectives
  跨文化导读: Cross-cultural Conflict
  案例分析
  Case 5-1: Cultural Clash in Ohio Plant
  Case 5-2: Nike Ad Campaign Provokes Dispute in China
  Case 5-3: Swiss Manager and Egyptian Employees
  Case 5-4: American Businessmen Meet Taiwanese
  Case 5-5: American Management Encounters Resistance from Chinese Employee
  Case 5-6: The IKEA Way Resisted by American Employees
Chapter Six  Corporate Culture Integration
  Learning Objectives
  跨文化导读: Organizational Culture
  案例分析
  Case 6-1: Lenovo-IBM: Integrating Cultures
  Case 6-2: Failure of TCL-Alcatel Joint Venture
  Case 6-3: Daimler-Chrysler Merger Failure
  Case 6-4: Renault-Nissan Alliance