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国际商务英语函电(第四版)

  • 作者:洪菁、陈淑霞 主编
  • 丛书名:21世纪高职高专新概念(财经类)系列教材
  • 版次/印次:4/1
  • ISBN:9787566321756
  • 出版社:
  • 出版时间:2020.7
  • 开本:185mmx260mm
  • 字数:356千字
定价¥49.00会员价¥44.10

每单第一本书运费10元,之后每本书累加5元

  • 介绍/前言
  • 目录

       本次修订,在第三版框架基础上,充实新知识,完善新内容,体现与时俱进,使之与时代同步。体系编排上,仍然按外贸进出口流程这一主线进行编写,突出以一笔真实业务为基础,纵向贯穿相关章节;同时融入多种场景项下的信函等内容,体现了外贸活动横向上的多样性和在教学上的全方位展现。以国际商务活动为中心,展示如何处理实际交易环节中出现的各类问题,引进企业实际工作案例,以箱包为主题产品,基于工作导向,内容涵盖了确立业务关系、询盘、报盘与还盘、包装与装运、下订单与签订合同、付款、产品纠纷处理等细节。让学生“在看中学”,深刻体会并掌握具体工作环节中所要求的知识和技能,之后结合实训练习,让学生“在做中学”,有效地将知识转化为专业性的技能技巧。对课文的语言进一步凝练,对部分表达法进行去繁从简,使其明了顺畅。符合快节奏时代信息处理的高效性与简约性。出于难度和课堂可操作性考虑,本次修订时删除和替换了部分练习,进一步丰富了练习题型,以提高学生的学习兴趣。

Chapter I Layout and Transmission of a Business Letter
  Composition of a Business Letter 商务信函的构成
  Layout of a Business Letter 商务信函的格式
  Envelope Addressing 信封的写法
  E-mail 电子邮件
  Professional Advice
Chapter II Establishment of Business Relations
  Lesson One Attempt to Establish Business Relations with the Buyer
  Lesson Two On-line Promotional Letter
  Lesson Three Request for Credit Information
    (A) Importer Writes to Exporter
    (B) A Reply to the Above
  Additional Specimens
    Sample 1 Contacting the Clients after Meeting in the Fair 联系展会见过面的客户
    Sample 2 Contacting the Past Buyer 与过去有业务关系的买家联络
    Sample 3 Selling More to a Regular Buyer 向长期合作买家推销新产品
    Sample 4 Credit Enquiry 信用调查
  Skill Training for the Establishment of Business Relations
  Useful Expressions for Chapter II
  Professional Advice
Chapter III Enquiries and Replies
  Lesson Four 
    (A) A General Enquiry
    (B) A Reply to the Above
  Lesson Five A Specific Enquiry
  Additional Specimens
    Sample 1  Ready to Offer a Sample, but Require Payment for Shipping 提供样品,但运费对方支付
    Sample 2  Declining a Buyer’s Request 拒绝买家的要求
    Sample 3  Refusing to Send the Full Range of Samples 拒绝寄送全套样品
  Skill Training for Enquiries and Replies
  Useful Expressions for Chapter III
  Professional Advice
Chapter IV Offers, Counter-Offers and Counter-Counter Offers
  Lesson Six A Non-Firm Offer
  Lesson Seven A Counter-Offer
  Lesson Eight A Counter-Counter Offer
  Additional Specimens
    Sample 1  A Firm Offer 卖方报实盘
    Sample 2  Explaining the Price Increase when Making an Offer to an Old Customer 报价给老客户时说明涨价原因
    Sample 3  Making a Counter-Offer on Reduction of Minimum Quantity 买方还盘要求降低起订量
    Sample 4  Making a Counter-Offer on Delivery Date 买方要求提前交货
    Sample 5  Refusing a Counter-Offer 拒绝还盘
  Skill Training for Offers, Counter-Offers and Counter-Counter Offers
  Useful Expressions for Chapter IV
  Professional Advice
Chapter V Conclusion of Business
  Lesson Nine Placing an Order
  Lesson Ten 
    (A) Sending a Contract
    (B) Sending a Copy of Contract with Countersignature
  Lesson Eleven 
    (A) Placing a Repeat Order
    (B) Declining a Repeat Order
  Additional Specimens
    Sample 1  How to Deal with the Changing of Orders 如何处理订单变更
    Sample 2  Not Being Able to Supply the Whole Lot 不能全数供货
    Sample 3  Canceling the Order 取消订单
  Skill Training for Conclusion of Business
  Useful Expressions for Chapter V
  Professional Advice
Chapter VI Payment
  Lesson Twelve 
    (A) Asking for D/P
    (B) Declining D/P
  Lesson Thirteen 
    (A) Modifying Terms of Payment
    (B) Agreeing to the Above Proposal
  Lesson Fourteen Answering the Request for Payment by D/A
  Additional Specimens
    Sample 1  Asking for Delay Payment 进口商申请延迟付款
    Sample 2  Replying to a Proposal to Pay by a 30-day L/C 出口商同意采用30天远期信用证付款
    Sample 3  Final Settlement 要求决算未清款项
  Skill Training for Payment
  Useful Expressions for Chapter VI
  Professional Advice
Chapter VII Establishment of L/C and Amendment
  Lesson Fifteen 
    (A) Urging Establishment of L/C
    (B) A Reply to the Above
  Lesson Sixteen Asking for the Extension of L/C
  Lesson Seventeen Asking for L/C Amendment
  Additional Specimens
    Sample  L/C Amendment 信用证修改
  Skill Training for Establishment of L/C and Amendment
  Useful Expressions for Chapter VII
  Professional Advice
Chapter VIII Packing
  Lesson Eighteen Packing Requirements
  Lesson Nineteen Packing Arrangement
  Lesson Twenty Shipping Marks
  Additional Specimens
    Sample 1  Improving Packing for Future Dealings 为未来的交易改进包装
    Sample 2  Inner Packing 内包装
    Sample 3  Outer Packing 外包装
  Skill Training for Packing
  Useful Expressions for Chapter VIII
  Professional Advice
Chapter IX Shipment
  Lesson Twenty-One 
    (A) Urging Shipment
    (B) Reply to Urging Shipment
  Lesson Twenty-Two 
    (A) Asking for Partial Shipment and Transshipment
    (B) Reply to the Above
  Lesson Twenty-Three Shipping Advice
  Additional Specimens
    Sample 1 Providing the Information on the Container Service 提供集装箱服务信息
    Sample 2 A Reply to the Container Service 对集装箱服务的回复
  Skill Training for Shipment
  Useful Expressions for Chapter IX
  Professional Advice
Chapter X Insurance
  Lesson Twenty-Four Asking for CFR Terms
  Lesson Twenty-Five 
    (A) Asking the Seller to Cover Insurance
    (B) Reply to the Insurance Request
  Lesson Twenty-Six Insurance Clause
  Additional Specimens
    Sample 1 Insurance Claim 保险索赔
    Sample 2 Insurance Premium 保险费
  Skill Training for Insurance
  Useful Expressions for Chapter X
  Professional Advice
Chapter XI Complaints and Claims
  Lesson Twenty-Seven Complaint of Late Delivery
  Lesson Twenty-Eight 
    (A) Importer’s Claim for Inferior Quality
    (B) Reply to the Claim for Inferior Quality
  Lesson Twenty-Nine
    (A) Importer’s Claim for Improper Packing
    (B) Declining the Claim
  Additional Specimens
    Sample 1 Claim for Short Weight 短重索赔
    Sample 2 Complaint of Wrong Goods Delivery 投诉发错货物
  Skill Training for Complaints and Claims
  Useful Expressions for Chapter XI
  Professional Advice
Chapter XII Agency
  Lesson Thirty 
    (A) Asking for Sole Agency
    (B) An Unfavorable Reply
  Lesson Thirty-One A Favorable Reply to the Request for Sole Agency
  Additional Specimens
    Sample 1 Looking for a New Agent 寻找新代理
    Sample 2 Reply to the Request of Agent 寻求代理的回复
  Skill Training for Agency
  Useful Expressions for Chapter XII
  Professional Advice
Appendixes
  1. Quotation
  2. Commercial Invoice
  3. Packing List
  4. Bill of Lading
  5. Insurance Electronic Policy
  6. Certificate of Origin
References