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商务英语函电

  • 作者:张启途、郭艳利 主编
  • 丛书名:全国高等院校基于工作过程的校企合作系列教材
  • 版次/印次:1/1
  • ISBN:9787566322500
  • 出版社:
  • 出版时间:2021.3
  • 开本:185mm×260mm
  • 字数:300千字
定价¥42.00会员价¥37.80

每单第一本书运费10元,之后每本书累加5元

  • 介绍/前言
  • 目录

       主编张启途主持的国家在线开放课程外贸基础-函电与单证,急需配套教材满足日益增长的学习者使用。目前已在智慧树平台运行5学期,有73所本专科院校,1.88万人选修,学习人数逐学期稳定增长。
       原教材《外贸交际英语》(2013年本社出版),因涉及大量电子商务知识,内容已陈旧,需要及时更新补充新内容。根据高职专业实际课程设置需要,根据市场需要,根据教学应用要求和实际教材内容需要,教材需重新整合,进行重构修改。教材的名称更改为《商务英语函电》更合理,也更符合教材选取需要。
       本教材是随“商务英语函电”课程改革发展中的应用教材。“商务英语函电”是2008年山东省级精品课程,2016年山东省精品资源共享课程。课程出版后,将是国家在线开放课程《外贸基础-函电与单证》的应用教材。

Scene 1 Work Cognition
  Basic Knowledge
  Work Background
  Section 1 Writing
            Basics about E-mails
  Section 2 Speaking
            Interview for a Job
  Section 3 Real Practice
            Practical Skills: Register an E-mail Account
            Task of Practice: Sending an E-mail
  Exercises
Scene 2 Getting Customers
  Basic Knowledge
  Work Background
  Section 1 Writing
            Establishing Business Relationships
            Invitation to Trade Fairs
            Sales Promotion
  Section 2 Speaking
            Invitation to Canton Fair
  Section 3 Real Practice
            Practical Skills: How to Search Buyers on Alibaba?
            Task of Practice: Search Buyers on Alibaba.com by Keywords
  Exercises
Scene 3 Talking about the Price
  Basic Knowledge
  Work Background
  Section 1 Writing
            General Inquiry
            Specific Inquiry
            Offer
            Counter Offer
            Counter-counter Offer
            Acceptance and Order
  Section 2 Speaking
            Talking Price of QQ Kite
  Section 3 Real Practice
            Practical Skills: How to Post New Product on Alibaba.com?
            Task of Practice: Make Offers Based on FOB, CFR, CIF Terms
  Exercises
Scene 4 Talking about the Payment
  Basic Knowledge
  Work Background
  Section 1 Writing
            Urging Establishment of L/C
            Amendments to the L/C
            Extension of L/C
  Section 2 Speaking
            Talking about the Payment
  Section 3 Real Practice
            Practical Skills: Work Steps of the L/C
            Task of Practice: Check the L/C against Risks
  Exercises
Scene 5 Talking about the Shipment
  Basic Knowledge
  Work Background
  Section 1 Writing
            Mode of Transportation
            Date of Shipment
            Asking to Allow Partial Shipment
  Section 2 Speaking
            Talking about Shipment
  Section 3 Real Practice
            Practical Skills: Work Steps in Shipment Period
            Task of Practice: Prepare a Bill of Lading
  Exercises
Scene 6 Talking about the Packing
  Basic Knowledge
  Work Background
  Section 1 Writing
            About the Way of Packing
            Packing of Powder Goods
            Packing of Fragile Goods
  Section 2 Speaking
            Talking about the Silk Garment Packing
  Section 3 Real Practice
            Practical Skills: Online Calling Tool: Skype
            Task of Practice: Prepare a Packing List
  Exercises
Scene 7 Talking about the Insurance
  Basic Knowledge
  Work Background
  Section 1 Writing
            Asking for FPA Insurance
            Asking for All Risks and War Risks
            Asking for Amendment to Insurance Term in the L/C
  Section 2 Speaking
            Talking about Insurance
  Section 3 Real Practice
            Practical Skills: Get Clients from Google Pictures
            Task of Practice: Prepare an Insurance Policy
  Exercises
Scene 8 Signing the Contract
  Basic Knowledge
  Work Background
  Section 1 Writing
            Drafting the Contract
            Reply to Drafting the Contract
  Section 2 Speaking
            Signing the Contract
  Section 3 Sample Contract
  Section 4 Real Practice
            Practical Skills: B2B Websites Introduction
            Task of Practice: Draft and Amend the Contract
  Exercises
Scene 9 Talking about Claims
  Basic Knowledge
  Work Background
  Section 1 Writing
            Claim for Bad Quality
            Claim for Short Weight Delivery
            Claim for Bad Packing
  Section 2 Speaking
            Talking about Claims
  Section 3 Real Practice
            Practical Skills: Understand the Trade Steps
            Task of Practice: Analyze the Case of Claim
  Exercises
Key to Exercises
References