首页 > 网上书店 > 商务英语专业教材

商务英语写作(第三版)

  • 作者:杨晓斌 编著
  • 丛书名:新国标应用型本科商务英语系列规划教材
  • 版次/印次:3/1
  • ISBN:9787566322883
  • 出版社:
  • 出版时间:2021.6
  • 开本:185mmx260mm
  • 字数:410千字
定价¥56.00会员价¥50.40

每单第一本书运费10元,之后每本书累加5元

  • 介绍/前言
  • 目录

       《商务英语写作(第三版)》全书包含12个单元共35章内容,每一章节均分为七个环节的任务,即“预读任务”“商界名言”“核心词汇”“经典句式”“应用写作”“段落写译”“讨论评估”。注意各章节内容配置均衡,便于专题学习,一章一题、一题一周、一周一讲、一讲一练。在第二版的基础上,在每一章节的任务1部分适量增补了中英文超链接内容,编者细心修订了原书中存在的少量文字错误,改编完善了部分单元练习和题库建设,删除了一些陈旧过时的内容,对部分章节的例子和练习题进行了充实。

Unit 1 公司与信誉Companies and Reputation
  Section 1 读写指南Learning Business Writing in English
  Section 2 公司介绍Introducing Your Company
  Section 3 信誉调查Status Enquiry
Unit 2 产品与市场Products and Markets
  Section 4 产品信息Product Description and Manuals
  Section 5 市场调查Market Research
  Section 6 问卷调查Questionnaire Survey
Unit 3 信函与业务Letters and Business
  Section 7 书信规范Formatting Your Business Letter
  Section 8 业务关系Business Relations
  Section 9 报盘还盘Offers and Counteroffers
Unit 4 生产与运输Orders and Shipment
  Section 10 接单生产Orders and Their Fulfillment
  Section 11 货物运输Shipment
Unit 5 单证与包装Documents and Packing
  Section 12 各类单证Documents
  Section 13 产品包装Packing
Unit 6 融资与支付Financing and Payment
  Section 14 募资融资Raising Finance
  Section 15 付款方式Payment Terms
  Section 16 催款清欠Debt Settlement and Collection
Unit 7 保险与代理Insurance and Agency
  Section 17 保险事项Insurance
  Section 18 代理事宜Agency
Unit 8 投诉与客服Claims and Customer Service
  Section 19 投诉索赔Complaints and Claims
  Section 20 客户服务Customer Service and Settling Claims
Unit 9 促销与广告Sales Promotion and Advertising
  Section 21 促销之道Pushing Sales
  Section 22 广告策略Advertising Strategy
Unit 10 合作与合同Joint-venture and Contract Terms
  Section 23 合资合作Joint-venture and Co-operation
  Section 24 合同条款Contract Terms
  Section 25 补偿贸易Compensation Trade
Unit 11 文秘与管理Secretarial Writing and Company Management
  Section 26 通知通告Notice and Announcement
  Section 27 招聘解聘Personnel Wanted and Dismissal
  Section 28 写备忘录Memos and Minutes
  Section 29 邀请申请Invitations and Applications
  Section 30 公司管理Company Management
Unit 12 人脉与职场Interpersonal Relations and Employment
  Section 31 道歉慰问Apology and Sympathy
  Section 32 祝贺致谢Thank-you Letters and Congratulations
  Section 33 求职任职Job-seeking and Curriculum Vitae
  Section 34 另谋发展Resigning and Individual Development
  Section 35 杂务写作Other Forms of Writing
Bibliography