本书包括商务礼仪篇、商务社交篇、商务礼仪应用篇三大板块,每个板块又包含若干章节。本书由30章构成,涵盖了国际商务交际活动礼仪的方方面面,内容丰富多彩,文字流畅,信息量充足,语言难度适中。书中既提供了大量基础商务礼仪和社交礼仪的内容,也有应用性很强的商务交际中的实战技巧内容,能满足不同层次、不同用途使用者的需要。
Part A Essentials of Business Etiquette
商务礼仪基础篇
Unit One Posture Etiquette 仪态礼仪
Unit Two Dressing Etiquette 着装礼仪
Unit Three Makeup Etiquette 化妆礼仪
Unit Four Meeting and Greeting Etiquette 会面礼仪
Unit Five Handshaking or Kissing Etiquette 握手或亲吻礼仪
Unit Six Business Card Etiquette 名片发送礼仪
Unit Seven Conversation Etiquette 谈吐礼仪
Unit Eight Reception and Entertaining Etiquette 接待礼仪
Unit Nine Dining Etiquette 用餐礼仪
Unit Ten Farewell Etiquette 道别礼仪
Part B Social Etiquette in Business
商务礼仪社交篇
Unit Eleven Information Asking Etiquette 询问礼仪
Unit Twelve Communications Etiquette 沟通礼仪
Unit Thirteen Job-Hunting Etiquette 求职礼仪
Unit Fourteen Interview Etiquette 面试礼仪
Unit Fifteen Visiting Etiquette 拜访礼仪
Unit Sixteen Appointment Etiquette 邀约礼仪
Unit Seventeen Festival and Holiday Etiquette 节假日礼仪
Unit Eighteen Gift Giving and Receiving Etiquette 送礼与受礼礼仪
Unit Nineteen Accepting and Declining Etiquette 接受与婉拒礼仪
Unit Twenty Netiquette 网络礼仪
Part C Practice in Business Etiquette
商务礼仪应用篇
Unit Twenty-One Business Trip Etiquette 商务旅行礼仪
Unit Twenty-Two Trade Show Etiquette 会展礼仪
Unit Twenty-Three Sales Promotion Etiquette 推销礼仪
Unit Twenty-Four Negotiation Etiquette 谈判礼仪
Unit Twenty-Five Business Meeting Etiquette 商务会议礼仪
Unit Twenty-Six Ceremony Etiquette 仪式礼仪
Unit Twenty-Seven Service Etiquette 服务礼仪
Unit Twenty-Eight Etiquette for Complaints 投诉礼仪
Unit Twenty-Nine Intercultural Etiquette 跨文化礼仪
Unit Thirty Etiquette Taboos 礼仪禁忌
References
Key to the Exercises