Unit 1 Understanding Culture, Communication and Intercultural Communication
    1. Culture 文化
        1.1 Definitions of Culture 文化的定义
        1.2 Layers of Culture 文化分层
        1.3 Characteristics of Culture 文化的特征
    2. Communication 交际
        2.1 Definitions of Communication 交际的定义
        2.2 Primary Types of Communication 交际的基本类型
        2.3 Components and Process of Communication 交际元素和交际过程
    3. Intercultural Communication 跨文化交际
        3.1 Definitions of Intercultural Communication 跨文化交际的定义
        3.2 The Forms of Intercultural Communication 跨文化交际的类型
        3.3 Main Barriers in Intercultural Communication 跨文化交际的主要障碍
    Extended Activities
    Further Reading
Unit 2 Cultural Patterns and Communication
    1. Culture Values 文化价值观
        1.1 Comparison between Chinese Values and Western Values 中西价值观比较
        1.2 Comparison between Chinese Values and American Values 中美价值观比较
        1.3 Culture Values in International Business 国际商务中的文化价值观
    2. Hofstede’s Five Value Dimensions 霍夫斯泰德的文化五维度
        2.1 Power Distance 权利距离
        2.2 Individualism versus Collectivism 个体主义和集体主义
        2.3 Masculinity versus Femininity 刚性文化和柔性文化
        2.4 Uncertainty Avoidance 不确定性规避
        2.5 Long-term versus Short-term Orientation 长期取向和短期取向
    3. Kluckhohn and Strodtbeck’s Value Orientations 克拉克洪—斯托特柏克价值取向
    4. Edward T. Hall’s High and Low Context 爱德华·霍尔的高语境和低语境
    Extended Activities
    Further Reading
Unit 3 Managing Intercultural Conflicts
    1. Intercultural Conflicts 跨文化冲突
    2. Culture Shock 文化休克
        2.1 Feeling of Culture Shock 文化休克感知
        2.2 Stages of Culture Shock 文化休克的阶段
        2.3 Symptoms of Culture Shock 文化休克症状
        2.4 Symptoms of Reverse Culture Shock 反向文化休克症状
    3. Effective Management 有效管理
        3.1 Defense Mechanisms against Culture Shock 文化休克的预防机制
        3.2 Alleviating Culture Shock 减轻文化休克
    Extended Activities
    Further Reading
Unit 4 Verbal Communication
    1. Verbal Communication 言语交际
    2. Oral Communication 口头交际
        2.1 Address Form 称呼语
        2.2 Greetings and Partings 问候语和告别语
        2.3 Compliments 恭维语
        2.4 Topic Picking 话题选择
    3. Written Communication 书面交际
        3.1 Types of Written Communication 书面交际的类型
        3.2 Key Issues 注意事项
        3.3 Basic E-mail Structure 电子邮件的基本格式
    Extended Activities
    Further Reading
Unit 5 Nonverbal Communication
    1. Nonverbal Communication 非言语交际
        1.1 Definition of Nonverbal Communication 非言语交际的定义
        1.2 Functions of Nonverbal Communication 非言语交际的功能
    2. Body Language 体态语
        2.1 Facial Expression 面部表情
        2.2 Gesture and Posture 手势及姿势
        2.3 Touch 触感
        2.4 Eye Contact 眼神交流
    3. Paralanguage 副语言
        3.1 Voice Quality and Vocalization 音色及发音
        3.2 Silence 沉默
    4. Object Language 客体语
    5. Environmental Language 环境语
        5.1 Time 时间
        5.2 Space 空间
    Extended Activities
    Further Reading
Unit 6 Business Customs and Etiquette
    1. Greeting 打招呼
        1.1 Verbal Greeting 言语问候
        1.2 Non-verbal Greetings 非言语问候
    2. Superstitions and Taboos 迷信和禁忌
        2.1 Superstitions 迷信
        2.2 Taboos 禁忌
    3. Holidays and Holy Days 节假日
    4. Bribery 贿赂
    5. Business Card Exchange 交换名片
    6. Position and Status 社会地位和职位
    7. Electronic Communication Etiquette 电子交流礼仪
        7.1 Telephone Communication 电话交流
        7.2 E-mail Communication 电子邮件交流
        7.3 Traditional Letter Communication 传统书信交流
    8. Dining Practices 餐桌礼仪
        8.1 Asian Type 亚洲餐桌礼仪
        8.2 American Type 美国餐桌礼仪
        8.3 European Type 欧洲餐桌礼仪
        8.4 Dining Practices in Other Cultures and Attentions 其他地区餐桌礼仪文化及注意事项
    9. Tipping 服务小费
    Extended Activities
    Further Reading
Unit 7 Business Negotiation across Cultures
    1. Influence of Cultural Differences on Negotiation 文化差异对谈判的影响
        1.1 Basic Conception of Negotiations 谈判的基本观念
        1.2 Types of Issue 事务类型
        1.3 Selection of Negotiators 谈判人员的选择
        1.4 Influence of Individual Aspirations 个人愿望的影响
        1.5 Internal Decision-making Process 内部决策过程
        1.6 Orientation toward Time 时间取向
        1.7 Risk Propensity 风险倾向
        1.8 Bases of Trust 信任的基础
        1.9 Concern with Protocol 对礼仪的重视
        1.10 Styles of Communication 交流方式
        1.11 Nature of Persuasion 说服方式
        1.12 Types of Satisfactory Agreement 满意的协议形式
    2. Negotiation Strategies 谈判策略
        2.1 Avoiding 回避
        2.2 Accommodating 迎合
        2.3 Controlling 支配
        2.4 Collaborating 整合
        2.5 Compromising 妥协
    3. Phases of Negotiation 谈判的过程
        3.1 Phase One: Preparation 第一阶段：准备
        3.2 Phase Two: Relationship Building 第二阶段：建立关系
        3.3 Phase Three: Opening 第三阶段：开局
        3.4 Phase Four: Bargaining 第四阶段：议价
        3.5 Phase Five: Closing 第五阶段：成交
    Extended Activities
    Further Reading
Keys
References