本书围绕国际贸易的主要商务活动,选取商务接待、礼仪祝词、商务旅行、商务谈判、商务访问、商务陈述、企业介绍、市场营销、商务会议、国际会展等主题编写。每个单元设计新颖、内容丰富,习题多样化。
Programme 1 Business Reception(商务接待)
Programme 2 Sightseeing(观光旅游)
Programme 3 Visiting a Trade Fair(参观展会)
Programme 4 Product Introduction(产品介绍)
Programme 5 Business Conference(商务会议)
Programme 6 Discussing the Price(商讨价格)
Programme 7 Terms of Payment(付款方式)
Programme 8 Commodity Packaging(商品包装)
Programme 9 Sole Agent(独家代理)
Programme 10 Concluding a Contract(签订合同)
Programme 11 Commodity Inspection(商品检验)
Programme 12 Delivery and Shipment(交货和装运)
Programme 13 Complaints and Claims(投诉与索赔)
Programme 14 Business Logistics(商务物流)
Programme 15 Business Insurance(商业保险)
Programme 16 Electronic Commerce(电子商务)
AppendixⅠ 常用合同和协议
Appendix Ⅱ 国际贸易常用单据
Appendix Ⅲ 常用商务信函
References