本书由12章构成，每章设置若干任务引领，涵盖了商务谈判流程的方方面面，内容丰富多彩，文字流畅，信息量充足，语言难度适中，对社会各界的使用者核大专院校的学生具有极强的针对性。书中既提供了大量商务谈判的基础理论知道内容，也有应用性很强的商务谈判中的实战技巧内容，谈判过程中的激烈争辩、讨价还价、迂回战术等策略，肯定在一定程度上锻炼学习者的语言表达能力和应变能力，并使他们认识到自己的不足。让学术性与职业性有机统一，能满足不同层次、不同用途使用者的需要，涉及读者面广。
Unit 1 Business Negotiation Thinking, Psychology and Language Arts 商务谈判思维、心理与语言艺术
Task 1 Business Negotiation Thinking 商务谈判思维
Task 2 Business Negotiation Psychology 商务谈判心理
Task 3 Language Arts in Business Negotiations 商务谈判语言艺术
Unit 2 Types of Business Negotiations 商务谈判的类型
Task 1 Domestic Business Negotiations 国内商务谈判
Task 2 International Business Negotiations 国际商务谈判
Task 3 Negotiations for Merchandise Trade 商品贸易谈判
Task 4 Negotiations for Non-Merchandise Trade 非商品贸易谈判
Task 5 Multi-Party and Multi-Phased Negotiations 多方多阶段谈判
Unit 3 Preparation and Organization for Business Negotiations 商务谈判准备与组织
Task 1 An Introduction to International Business Negotiations 认识国际商务谈判
Task 2 Determination of Negotiating Goals 谈判目标的确定
Task 3 Information Gathering in Business Negotiation 商务谈判信息收集
Task 4 Avoidance of Negotiation Risks 谈判风险规避
Task 5 Making a Negotiation Plan 谈判方案的拟定
Task 6 Choices of Negotiation Styles 谈判方式的选择
Unit 4 Business Negotiation Communication 商务谈判沟通
Task 1 Factors and Types of Business Negotiation Communication 商务谈判沟通的要素和分类
Task 2 Language in Business Negotiation Communication 商务谈判沟通的语言
Task 3 Language Skills in Business Negotiation Communication 商务谈判沟通的语言技巧
Task 4 Non-Verbal Language in Business Negotiation Communication 商务谈判沟通的行为语言
Unit 5 Strategies and Tactics for Business Negotiations 商务谈判策略与技巧
Task 1 Strategic Considerations 策略思考
Task 2 Five Common Negotiation Strategies 五项基本谈判策略
Task 3 Tactics for Each Negotiation Strategy 谈判策略的技巧
Unit 6 Initiating Business Negotiations 商务谈判开局
Task 1 Creating a Good Atmosphere of Negotiations 营造良好的谈判氛围
Task 2 Strategies in Initiating Negotiations 谈判开局策略
Task 3 Opening Statements 开局陈述
Unit 7 Business Negotiation Consultation 商务谈判磋商
Task 1 Strategies of Offer 报价策略
Task 2 Strategies of Bargaining 议价策略
Task 3 Making Concessions 让步
Unit 8 Deadlock Settlement in Business Negotiation 商务谈判僵局处理
Task 1 The Causes Leading to Deadlocks 僵局产生的原因
Task 2 Strategies of Breaking a Deadlock 突破僵局的策略
Task 3 Making a Deadlock 制造僵局
Unit 9 Business Contracts 商务合同
Task 1 Strategies to Bringing to Sign a Contract 合同签订促成策略
Task 2 Format and Content of a Business Contract 商务合同格式与内容
Task 3 Strategies for Signing a Business Contract 签订商务合同的技巧
Unit 10 Business Negotiations on Settling Disputes 商务谈判纠纷处理
Task 1 The Identification of Business Disputes 商务纠纷事故认定
Task 2 Liability Ascription 责任归属
Task 3 Claim and Settlement 索赔与理赔
Task 4 Mediation and Arbitration 调解与仲裁
Unit 11 Business Negotiation Etiquette 商务谈判礼仪
Task 1 General Requirements of Business Negotiation Etiquette 商务谈判礼仪的一般要求
Task 2 Telephone Communication Etiquette 电话沟通礼仪
Task 3 Meeting Etiquette 会面礼仪
Task 4 Business Welcoming and Seeing-off Etiquette 商务迎送礼仪
Task 5 Business Seating Etiquette 座次安排商务礼仪
Unit 12 Cultures and Taboos in Business Negotiations 商务谈判中的文化与禁忌
Task 1 The Influence of Cultural Differences on Business Negotiation 文化差异对商务谈判的影响
Task 2 The Strategies of Dealing with Cultural Differences in Business Negotiation 商务谈判中应对文化差异的策略
Task 3 Taboos of Different Negotiating Rivals 不同谈判对手的禁忌
Task 4 Cultural Differences and Negotiating Styles 文化差异与谈判风格
References