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跨文化交际实训(第四版)

  • 作者:房玉靖、姚颖 主编
  • 丛书名:商务英语高职高专系列教材
  • 版次/印次:4/1
  • ISBN:9787566325822
  • 出版社:
  • 出版时间:2024.1
  • 开本:185mmX260mm
  • 字数:300千字
定价¥49.00会员价¥44.10

每单第一本书运费10元,之后每本书累加5元 (一次性购买满100元即免运费)

  • 介绍/前言
  • 目录

       基于上一版,本书还是包括八章,涵盖了跨文化交际各个方面的主要内容,并对其中一些重要问题有相对深入的介绍与讨论,并加入了热点内容,如品牌对交际的影响。第一章给出了文化的定义、特点和层次;从第二章和第三章具体剖析了中西文化的种种不同;第四章深入比较了中西方在文化价值观方面的不同;第五章主要介绍了跨文化交际过程中遇到的尴尬、误解和屏障,及相应解决方案和对策;第六章介绍了跨文化商务交际需要注重的礼仪和礼节。第七章和第八章侧重于跨文化商务交际在商务活动中的实际应用。本书内容丰富充实,从各个方面介绍了跨文化交际的基本知识和需要注意的跨文化要点;同时注重实践能力的提升,不仅提供了一些基础理论和知识,更体现了“实训”的目的,书中提供的解决方案和对策能够极大提高学习者的跨文化交际能力。

Chapter 1 Culture, Communication & Intercultural Communication
    I. Culture
    II. Communication
    III. Intercultural Communication
    IV. Intercultural Business Communication
Chapter 2 Verbal Communication
    I. Verbal Communication
    II. Oral Communication
    III. Written Communication
Chapter 3 Nonverbal Communication
    I. Introduction to Nonverbal Communication
    II. Body Language (Kinesics)
    III. Eye Contact
    IV. Body Touch
    V. Paralanguage
    VI. Spatial Language
    VII. Temporal Language
Chapter 4 Cultural Values
    I. Definition of Values
    II. Kluckhohn and Strodtbeck’s Value Orientations
    III. Hofstede’s Dimensions of Cultural Values
    IV. Comparison between Hofstede Scheme and Kluckhohn-Strodtbeck’s Scheme
    V. Hall’s High-context and Low-context Orientation
Chapter 5 Culture Shock in Intercultural Communication
    I. Definition & Causes of Culture Shock
    II. Stages of Culture Shock
    III. Symptoms of Culture Shock
    IV. Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
    I. Introductions and Greetings
    II. Social Etiquette
    III. The 10 E-mail Etiquette Rules Every Professional Should Know
    IV. Top 9 things never to do in China
    V. Social Customs
    VI. Humor, Superstitions and Taboos
    VII. Doing Business in China
Chapter 7 Intercultural Business Negotiation
    I. Definition of Negotiation
    II. Framework for Intercultural Negotiation
    III. Intercultural Negotiation Styles
    IV. Phases of Negotiation
    V. Cultural Variables in Business Negotiation
    VI. Intercultural Negotiation Guidelines
Chapter 8 Intercultural Marketing
    I. Intercultural Brand Marketing
    II. Intercultural Advertising
    III. Cultural Factors Affecting Marketing and Advertising
    IV. What Affects Our Purchase Behavior Besides the Quality of Products? The Brand Name
Bibliography