Chapter 1 Culture, Communication & Intercultural Communication
    I. Culture
    II. Communication
    III. Intercultural Communication
    IV. Intercultural Business Communication
Chapter 2 Verbal Communication
    I. Verbal Communication
    II. Oral Communication
    III. Written Communication
Chapter 3 Nonverbal Communication
    I. Introduction to Nonverbal Communication
    II. Body Language (Kinesics)
    III. Eye Contact
    IV. Body Touch
    V. Paralanguage
    VI. Spatial Language
    VII. Temporal Language
Chapter 4 Cultural Values
    I. Definition of Values
    II. Kluckhohn and Strodtbeck’s Value Orientations
    III. Hofstede’s Dimensions of Cultural Values
    IV. Comparison between Hofstede Scheme and Kluckhohn-Strodtbeck’s Scheme
    V. Hall’s High-context and Low-context Orientation
Chapter 5 Culture Shock in Intercultural Communication
    I. Definition & Causes of Culture Shock
    II. Stages of Culture Shock
    III. Symptoms of Culture Shock
    IV. Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
    I. Introductions and Greetings
    II. Social Etiquette
    III. The 10 E-mail Etiquette Rules Every Professional Should Know
    IV. Top 9 things never to do in China
    V. Social Customs
    VI. Humor, Superstitions and Taboos
    VII. Doing Business in China
Chapter 7 Intercultural Business Negotiation
    I. Definition of Negotiation
    II. Framework for Intercultural Negotiation
    III. Intercultural Negotiation Styles
    IV. Phases of Negotiation
    V. Cultural Variables in Business Negotiation
    VI. Intercultural Negotiation Guidelines
Chapter 8 Intercultural Marketing
    I. Intercultural Brand Marketing
    II. Intercultural Advertising
    III. Cultural Factors Affecting Marketing and Advertising
    IV. What Affects Our Purchase Behavior Besides the Quality of Products? The Brand Name
Bibliography