Unit 1 Globalization Trend
    Sound recognition
    Globalization and slowbalization
    Interview
Unit 2 Hot Issues in International Trade
    Business acronyms
    Free trade and fair trade
    Dialogue program
Unit 3 Making Economic Sense
    Numeric vocabulary
    Central bank and the Federal Reserve
    Storytelling
Unit 4 Consumer Behavior
    Prediction
    Lifestyle change on consumer behavior
    Debate
Unit 5 Brand Equity and Global Brands
    Sentence dictation
    Brand positioning and repositioning
    Group presentation
Unit 6 Advertising Appeals—Image and Personality
    Short-term working memory
    Advertising techniques
    Presentation
Unit 7 Management Gurus
    Listening for the main idea
    Judgment and great leaders
    Interview
Unit 8 Motivating Employees
    Listening for the main idea
    Motivators
    Meetings
Unit 9 Recruitment and Performance Appraisal
    Listening for logical structure
    Performance review or appraisal
    Oral talk
Unit 10 The Financial World
    Listening for specific information
    Causes of a financial crisis
    Seminar
Unit 11 Making Rational Investment
    Listening for specific information
    Stock exchanges and great investors
    Class discussion
Unit 12 Frontier of Business Law
    Listening for implied meaning
    Class-action lawsuit, Sarbanes-Oxley Act and hostile mergers
    Presentation
Unit 13 Effective Communication—Language and Culture
    Note-taking
    Cross-cultural intelligence
    Interview
Unit 14 Cultural Differences—Manners and Taboos
    Listening for comparison and contrast
    Protocols, high- and low-context orientation
    Role-play
Unit 15 Organizational Culture—Competitive Advantage
    Listening for categorization and synthesis
    Organizational cultural models and synergy effect
    Debate
Unit 16 A Socially Responsible Corporation—Business Ethics
    Listening for making an argument
    Corporate social responsibility and ethics abuses
    Group discussion
Unit 17 Get Yourself Wired—Internet and Mobile Phones
    Synthesizing
    Artificial intelligence and Internet technology
    Interview
Unit 18 Mobile Payment and Internet Financing Product
    Predicting and synthesizing
    E-commerce and big data
    Group presentation
References