Unit One International Trade
    Part I. Lead-in
    Part II. Text A
        Trading System Faces Challenges
    Part III. Text B
        Navigating Cybersecurity Risks in International Trade
Unit Two Branding
    Part I. Lead-in
    Part II. Text A
        Customer Experience Branding—Surprise, Surprise!
    Part III. Text B
        The Power of Branding
Unit Three Pricing
    Part I. Lead-in
    Part II. Text A
        US Airways: The Airline Price Wars
    Part III. Text B
        Precision Pricing: When Inf lation Is Rising
Unit Four Leadership
    Part I. Lead-in
    Part II. Text A
        Challenges Faced by Women Entrepreneurs and Some of the Most Successful Women to Follow
    Part III. Text B
        Gendered Jobs Are on the Decline, but Stereotypes Remain
Unit Five Marketing
    Part I. Lead-in
    Part II. Text A
        Is Your Marketing Organization Ready For?
    Part III. Text B
        Potential Bias in Information Processing: Wishful Thinking: Why People Buy
Unit Six Work-Life
    Part I. Lead-in
    Part II. Text A
        Gen Z: The Workers Who Want It All
    Part III. Text B
        The Workers Leaving Their Dream Jobs
Unit Seven Employee Engagement
    Part I. Lead-in
    Part II. Text A
        Stop Overengineering People Management
    Part III. Text B
        Business Leaders Must Rethink Workplace Norms to Navigate a Persistent Labor Shortage
Unit Eight Multinational Corporation
    Part I. Lead-in
    Part II. Text A
        Big Companies Are Starting to Swallow the World
    Part III. Text B
        Partnering with Multinational Companies to Unlock Market Systems Development
Unit Nine Products and Services
    Part I. Lead-in
    Part II. Text A
        The Subscription Addiction Who Needs Customers? Subscribers Are the New, New Thing
    Part III. Text B
        4 Mistakes Your Company Might Be Making with Your Product Culture
Unit Ten Consumer Behavior
    Part I. Lead-in
    Part II. Text A
        Buying, Having and Being
    Part III. Text B
        Burberry Case Study about Consumer Behavior
Unit Eleven Global Weather
    Part I. Lead-in
    Part II. Text A
        Turning Adaptation Science Into Action
    Part III. Text B
        Beef and Climate Change
Unit Twelve Urbanization
    Part I. Lead-in
    Part II. Text A
        Smart Cities Promise that with Increasing Connectedness, City Services and Quality of Life Can be Improved
    Part III. Text B
        Urban Planning “Cities Always Get Bigger” Has Always Been the Rule of Development, But What If Your City Is Shrinking?