本教材涵盖商务概念、主要商务词汇以及相关商务资料的阅读,旨在帮助学生获得西方商务文化信息,了解中西方商务文化的差异。全书分为十个单元,涉及商务英语方方面面的内容,各专题针对性强。从各单元内容安排来看,先从常用术语和词汇开始,由浅入深,给读者和考生更多相关的背景知识。每个章节的内容简短凝练,安排合理。本书的编写对象主要为高校学生和对商务英语(BEC)感兴趣的考生。本书可为他们提供相关的商务背景知识,从而扩大他们的商务知识面,加深对商务英语概念的进一步了解。
Unit 1 Company
Unit 1a Company Structure
Unit 1b Corporate Culture
Unit 2 Jobs
Unit 2a Job Description
Unit 2b Flexible Working Patterns
Unit 3 Marketing
Unit 3a Sales
Unit 3b Brand
Unit 4 Staff
Unit 4a Performance
Unit 4b Company Benefits
Unit 5 Business Communication
Unit 5a Means of Communication
Unit 5b Business Travel
Unit 6 Human Resources
Unit 6a Recruitment
Unit 6b Staff Motivation
Unit 7 Finance
Unit 7a Accounting
Unit 7b Finance
Unit 8 Company Development
Unit 8a Research and Development
Unit 8b Cross-Cultural Business
Unit 9 E-Business
Unit 9a E-Business
Unit 9b Online Shopping
Unit 10 Social Responsibility
Unit 10a Health and Safety
Unit 10b Business Ethics
Index
References