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商务英语函电(第三版)

  • 作者:白杨、李蕾 主编
  • 丛书名:应用型本科商务英语系列教材
  • 版次/印次:3/1
  • ISBN:9787566327291
  • 出版社:
  • 出版时间:2025.7
  • 开本:185mmX260mm
  • 字数:393千字
定价¥59.00会员价¥53.10

每单第一本书运费10元,之后每本书累加5元 (一次性购买满100元即免运费)

  • 介绍/前言
  • 目录

       本教材共12个单元。第1、2单元为商务英语函电基础知识部分:信函的写作原则与结构、电子邮件;第3单元至第6单元为国际贸易成交前的业务环节:建立业务关系及资信调查、询盘、报盘及还盘、成交/订单;第7单元至第10单元为国际贸易成交后的业务环节:支付条件、装运、保险、索赔和理赔;第11单元为其他常用商务信函;第12单元为国际贸易合同。为了让学生学习纯粹的商务英语,本教材课文基本全用英文编写,在“背景知识”“信函实例”后面都有中文或英文的注释,介绍、讲解国际贸易知识、商务英语词汇、习惯搭配以及商务信函写作等,以帮助学生掌握所学内容;此外,编者还在课文和注释当中以及信函实例的后面穿插了若干问题,以启发学生思考;某些信函后,还有对信函写作的分析,以帮助学生写好商务英语书信。

Unit One Business Letter-Writing and Its Layout
    Part One: Teaching Aims and Requirements
    Part Two: Study of Business Letter-Writing
    Part Three: Notes
    Part Four: Exercises
    Part Five : AI Plus
Unit Two E-mails
    Part One: Teaching Aims and Requirements
    Part Two : Study of E-mail
    Part Three : Notes
    Part Four : Exercises
    Part Five : AI Plus
Unit Three Establishing Business Relations
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Letters
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Four Enquiries and Replies
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Letters
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Five Offers and Counteroffers
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Letters
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Six Letters of Ordering
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Letters
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Seven Terms of Payment
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Letters
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Eight Shipment
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Letters
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Nine Insurance
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Letters
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Ten Complaints and Adjustments
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Letters
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Eleven Common Business Documentation
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Commercial Invoice
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Unit Twelve Contract
    Part One: Teaching Aims and Requirements
    Part Two: Study of Background Knowledge
    Part Three: Study of Sample Contract
    Part Four: Associative Thinking
    Part Five: Exercises
    Part Six: AI Plus
Bibliography