前言
自《国际商务英语综合教程》出版以来，它的理论性、实用性和时效性深受读者欢迎。许多高等学校的相关专业都选它作为教材。该书于2008年首次出版，先后经过三次修订，历经了时间与市场检验。为服务新时代国家战略发展需求，受出版社的邀约，我们用心学习最新商务政策，收集教材使用后的反馈意见，对本教材进行再次修订。
《国际商务英语综合教程（第四版）》以党的二十大精神为引领，以新时期商务英语教育改革和人才培养方向为指导，参照国际商会最新政策文件，通过文中具有时效性的教学示例、合理的教学设计，有力支持商务英语教学，培养优秀的外贸人才。
全书共13章，从国际商务简介、商务组织、经营方式、经济学入门、竞争类型、市场经济、国际贸易术语及定价原则、营销、营销组合与产品促销、国际支付与结算、国际贸易实务简介、外汇汇率到国际商务谈判策略，每章都分门别类地介绍该章的专业知识。全书内容丰富、语言规范、专业性强、知识面广，是高等学校商务英语、国际贸易、国际金融、市场营销、工商管理、外企管理、涉外经济、世界经济等专业的英语教材。
全书包括资料丰富的课文（Text）、专业术语英文注释（Explanatory Notes on Technical Terms）和课文配套的练习（Test Yourself）三个部分。为方便教师教学及读者自学，这次修订版在保持原书体例的基础上，对部分内容进行了修订与更新，如国际商会2020版的最新价格术语等。如需教学课件，请登录www.uibepresources.com下载。
本教程此次修订由湖南大学外国语学院廖瑛教授、长沙大学廖越英主笔，王青、谭敏、周炜、陈可、邓满秀、周丽等协助完成。在编写过程中，本书编者参考并借鉴了国内外出版的有关资料和书籍，在此谨致谢忱。书中不妥之处欢迎同行专家和读者指正。
Chapter 1 Brief Introduction to International Business
1. What Is Business?
2. What Is International Business?
3. The Scope of International Business Activities
4. International Risk
5. On International Business Law
6. Commercial Credit
7. On Management of International Business
8. A Brief Introduction to the WTO
Chapter 2 Business Organizations
1. Introduction
2. Sole Proprietorship
3. General Partnership
4. Limited Partnership
5. Joint Stock Company
6. Corporations
7. Transnational Corporations
Chapter 3 Ways of Business
1. Introduction
2. Wholesaling
3. Retailing
4. Franchising
5. Agency
6. Electronic Commerce
Chapter 4 A Guide to Economics
1. What Is Economics?
2. What Is Macroeconomics?
3. Monetary and Fiscal Policy
4. What Is Microeconomics?
5. The Demand Curve
6. The Supply Curve
7. The Equilibrium Price
8. Changes in Demand versus Changes in Quantity Demanded
9. Changes in Supply Versus Changes in Quantity Supplied
Chapter 5 Types of Competition
1. Pure Competition
2. Monopolistic Competition
3. Oligopoly
4. Monopoly
5. Competitive Risk Minimization
Chapter 6 The Market Economy
1. Market and Market Economy
2. Price
3. Supply and Demand
4. The Market Price
Chapter 7 International Trade Terms and Pricing Principles
1. Introduction
2. Definition of the Trade Terms in Incoterms 2020
3. How to Determine the Price for Imports and Exports?
4. Selection of Money of Account
5. Commission and Discount
6. Other Non-price Commercial Technical Terms
Chapter 8 Marketing
1. What Is Marketing?
2. The Marketing Concept
3. Marketing and Utility
4. The Target Market
5. The Industrial Market
6. Government and Institutional Markets
7. The Consumer Market
8. Classes of Consumer Goods
Chapter 9 The Marketing Mix & Product Promotion
1. The Marketing Mix
2. Product Planning
3. Pricing
4. Physical Distribution
5. Product Promotion
6. Advertising
7. Product Packaging
8. Breaking the Language Barriers
Chapter 10 International Payments & Settlements
1. Introduction
2. Credit Instruments
3. Bill of Exchange
4. Promissory Note and Cheque
5. Remittance
6. Terms and Methods of Payment in International Trade—Payment in Advance,Open Account Business, Factoring, Collection
7. Terms and Methods of Payment in International Trade—Letters of Credit (L/C)
8. Guarantee
9. Documents
Chapter 11 Brief Introduction to International Business Practices
1. Introduction
2. Business Preparatory Work
3. Business Negotiation
4. The Signing of a Contract
5. The Performance of an Export Contract
6. The Performance of an Import Contract
Chapter 12 Exchange Rate
1. Introduction
2. Direct Quotations and Indirect Quotations
3. Cross Rates
4. Spot Rates
5. Forward Rates
Chapter 13 Negotiation Strategies on International Business
1. Introduction
2. Preparations for Business Negotiation
3. Notable Problems in the Process of Negotiations
4. The Impact of Cultural Differences on International Business Negotiations