
会展有狭义和广义之说。狭义的会展指展览,广义的会展包括会议和展览,更广义的会展包括会议、展览、节事活动和奖励旅游(即MICE-Meeting,Incentive Travel,Convention,Exhibition)。本书讨论的是广义的会展即会议和展览。《会展英语教程(第二版)》是专为普通高校会展专业和旅游专业课程教学编写的,也可供会展工作人员、管理人员和会展组织策划人员学习使用。本书共16单元,内容涉及从选址到展后评估的多个会议和展览方面;每单元设有三大部分,包括专业阅读、翻译详解、听力及词汇练习等内容。
Unit One China and the World Expo
Unit Two Types of Meetings
Unit Three The Organizational Structure of the Hospitality Industry
Unit Four Technology Integration in the MICE Industry
Unit Five Corporations as Meeting-holding Entities
Unit Six Sustainability Practices in the MICE Industry
Unit Seven Considerations in Planning the Show
Unit Eight Exhibitions from Exhibitors’ Perspective
Unit Nine Event Initial Planning
Unit Ten Site Selection
Unit Eleven Risk Management and Crisis Planning in the MICE Industry
Unit Twelve The Five Ps of Event Marketing
Unit Thirteen Exhibiting Abroad
Unit Fourteen Organizing and Hosting International Events
Unit Fifteen Cultural Adaptation in Global MICE Design
Unit Sixteen Post-Convention Review
会展英语词汇