本教材以涉外行政助理、跨境电商客服、外贸业务员等典型涉外商务岗位的职业需求为导向，专为培养具备扎实英语语言能力、实际工作技能和国际化视野的高素质国际商务沟通人才而设计。教材紧密结合国家职业教育改革政策和“一带一路”倡议，服务于职业教育高质量发展和国际化人才培养目标，注重学生在商务场景中的语言运用能力、跨文化交际能力以及职业素养的全面提升。教材适用于高职院校商务英语、应用英语、国际贸易、国际商务等商贸外语类专业，或有志于从事涉外商务相关工作的学习者。
模块一 业务基础篇
Task One Business Travel
Task 1-1 Making a Reservation
Task 1-2 Business Travel Arrangements
Task Two Receiving Visitors
Task 2-1 Airport Pickup
Task 2-2 Office Reception
Task Three Business Calls
Task 3-1 Making Business Phone Calls
Task 3-2 Handling Special Situations
Task Four Business Dinner
Task 4-1 Sending Invitations
Task 4-2 Hosting a Dinner
Task Five Business Meeting
Task 5-1 Chairing a Meeting
Task 5-2 Attending a Meeting
Task Six Business Presentation I: Company Introduction
Task 6-1 Company Introduction
Task 6-2 Business Presentation
Task Seven Business Presentation II: Product Introduction
Task 7-1 Product Introduction
Task 7-2 Short Video Promotion
Task Eight Recruitment and Interview
Task 8-1 Recruitment
Task 8-2 Employee Training
模块二 业务提升篇
Task Nine Attending Fairs
Task 9-1 Inquiry and Reservation
Task 9-2 Reception at the Booth
Task Ten Factory Tour
Task 10-1 Accompanying and Introduction
Task 10-2 Discussing and Exchanging
Task Eleven Product Inquiry
Task 11-1 Customer Service
Task 11-2 Enquiry and Offer
Task Twelve Order Placement and Contract Signing
Task 12-1 Placing an Order
Task 12-2 Sales Contract
Task Thirteen Packaging and Shipment
Task 13-1 Packaging
Task 13-2 Shipment
Task Fourteen Complaints and Claims
Task 14-1 Complaints
Task 14-2 Claims
Task Fifteen Marketing Research and Strategy
Task 15-1 Marketing Research
Task 15-2 New Media Marketing Strategy
Task Sixteen Advertising and Promotion
Task 16-1 Designing New Media Ads
Task 16-2 Planning Promotion Campaigns
主要参考文献和网站