
本教材分为两部分共十五个单元。前面两个单元为教材的导入部分,主要介绍跨文化商务沟通理论和能力要求;后面十三个单元为教材的主体部分,以典型国家的跨文化商务沟通为内容进行设计,突出文化特色、经济发展、商务沟通礼仪、跨文化沟通技巧及情境测试,训练学生在商务仿真背景中的跨文化沟通能力。
Unit 1 Culture and Business Communication
Unit 2 Nurturing Intercultural Communication Skills
Unit 3 Doing Business in Thailand
Unit 4 Doing Business in Japan
Unit 5 Doing Business in India
Unit 6 Doing Business in Saudi Arabia
Unit 7 Doing Business in France
Unit 8 Doing Business in Germany
Unit 9 Doing Business in Russia
Unit 10 Doing Business in the United States
Unit 11 Doing Business in Mexico
Unit 12 Doing Business in Brazil
Unit 13 Doing Business in Egypt
Unit 14 Doing Business in South Africa
Unit 15 Doing Business in Australia
References